Rockieweb Industries builds technology for real human needs.

We're a values-driven company focused on sustainable technology that serves people, not the other way around.

Rockieweb Industries exists because too many good ideas die in the gap between napkin sketch and working product. We've spent 25+ years taking open-ended, "could we even do this?" problems and turning them into prototypes, spikes, and production systems that actually ship.

Our focus is now on products that foster genuine human connection. We're skeptical of algorithms that optimize for engagement over wellbeing, and we're committed to privacy-first design that respects user autonomy.

This isn't about nostalgia for a simpler time. It's about applying decades of building things that work to create technology that actually improves people's lives, rather than just extracting their attention.

Meet Jeff Horton

Builder & Fixer. Founder of Rockieweb Industries.

  • Built Blackline's GPS tracking platform from a literal napkin ask to a publicly traded company's core product
  • 25+ years turning "can you build something for this?" into working software across retail, SaaS, gaming, IoT, and security
  • Runs Red Deer's tech and startup meetups because communities matter
  • Started with a FidoNet BBS and his own computer store. Still believes technology should bring people together.

Work With Us

While our focus is products, we occasionally take on consulting projects that align with our values. If you're building something meaningful and could use experienced guidance, let's talk.