We build durable software for real human needs.

We're an independent product company focused on software that serves people, not the other way around.

Rockieweb Industries exists because too many good ideas die in the gap between napkin sketch and working product. Founder Jeff Horton has spent 25+ years taking open-ended, "could we even do this?" problems and turning them from early prototypes into production systems that actually ship.

Our focus is now on products that foster genuine human connection. We're skeptical of algorithms that optimize for engagement over wellbeing, and we're committed to privacy-first design that respects user autonomy.

This isn't about nostalgia for a simpler time. It's about applying decades of building things that work to create technology that actually improves people's lives, rather than just extracting their attention.

Built in the field

Before Rockieweb, founder Jeff Horton spent 25+ years building the systems behind real-world products.

Applied Post

Jeff co-founded Applied Post and built its original movement-intelligence platform. The company has since expanded the product in directions beyond his time there.

Blackline Safety

Jeff was hired to build Blackline’s first technology platforms—from web and safety systems to the servers and development operations behind them.

Meet Jeff Horton

Builder & Fixer. Founder of Rockieweb Industries.

  • Jeff teaches software development, project planning, and technology at Red Deer Polytechnic
  • 25+ years turning "can you build something for this?" into working software across retail, SaaS, gaming, IoT, and security
  • Runs Red Deer's tech and startup meetups because communities matter
  • Started with a FidoNet BBS and his own computer store. Still believes technology should bring people together.

Meet Bobbie

Co-Founder of Rockieweb Industries.

Work With Us

While our focus is products, we occasionally take on consulting projects that align with our values. If you're building something meaningful and could use experienced guidance, let's talk.