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Jeff Horton

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A Tech, Business, Life Blog badly covering the misadventures and ramblings of one Mr. Jeff Horton


Hi, I'm Jeff. I like tech, art and writing. Always very interested in understanding how people use and experience technology. I run Rockieweb Industries (Click to learn more) doing Freelance CTO/Tech(Software,DevOps,Teams) and Startup/Business consulting. I often take on full & part-time roles. Look for me at meetups and startup events in the Vancouver, BC area.

  1. Reading List January-June 2016

    It has been a while since I’ve posted a list of the books passing my night stand so here we have the up to date one for this year so far. …

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  2. A Travelling Man

    A man whom is lost takes any path he can find …

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  3. Authoritative Intelligence

    Authoritative Intelligence …

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  4. DevOps jokes

    You know what type of joke distributed DevOps teams tell on Slack? “noc noc”
    Why don’t DevOps like the elevator? Lots of uptime and downtime. …

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  5. When I had money

    When I had money I was eyeballs
    When I had ideas I was content
    When I had friends I was a network
    When I had stuff I was commodity
    When I had nothing I was free.

    -jeffhorton …

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  6. startup jack

    Startup Jack could afford no fat.
    His wife could code so lean.
    And so betwixt the two of them
    They shipped an MVP. jh …

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  7. startups in suess

    The old is old, the new is new,
    why not try a startup too.
    It takes your stuff and rents it back,
    it has your mom, it has your cat! jh. …

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  8. 7 Ways To Improve Your Copy

    You’re looking to connect with customers but aren’t sure how? A tweet here, a blog post there, a landing page with a call to action, an ad on some site. Did you put much thought into that message? Of course you did, but here are the questions I ask to try and make my messages better. I’ve used these points to add and change wording everywhere I’ve worked. They help to reduce open questions and help you clarify the important messages in your own mind. …

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  9. Things that watch you besides Santa

    Other things that may be watching while you are sleeping.
    - Google Analytics
    - NSA
    - Your Phone
    - Your webcam
    - Kinect
    - Furry friends
    - Gut bacteria
    - Netflix Recommendation Algorithm …

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  10. First they came for the manufacturers

    First they came for the manufacturers, and I did not speak out …

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